Electronic shelf labels

Electronic price labels or ESL (Electronic shelf labels) are widely used in hypermarkets and supermarkets, clothing and electronics stores, pharmacies. Electronic price labels are already appearing in Ukraine. European experience shows that the cost of loss in stores with installed price tags reduced by 17% for fruit and vegetables group, and by 8% for the store as a whole.

In stores selling electronics, where the sale price is tied to the purchase price of goods in different currencies, interactive price tags help quickly react to changes in exchange rates. The software makes it easy to program electronic price tags and synchronize with the accounting program.

No need to worry about the reliability of the devices or their theft! Graphic price tags have a stylish case made of transparent impact-resistant plastic, and vandal-resistant attachment makes it impossible to remove the price tag without a special key. And the scheme of goods placement will always be relevant, because the store staff without a special key will not be able to move the price tag or remove it.

New opportunities and benefits from electronic price tags:

1. Opportunity to conduct promotions on stale goods (effect: increase in profits by 3-5%).
2. Opportunity to conduct "Happy hour" promotions (effect: increased customer loyalty; increased traffic in the store; increased average check; increased profit by 12-15%).
3. Increase in the speed of the cash desk, due to the absence of delays due to double-checking the cost of goods at the cash desk (effect: increase in customer loyalty; increase in profits by 3-5%).
4. Ability to conduct promotions by time of day for different target audiences (effect: increase in revenue by 3-5%).
5. Absence of delays in the case of promotional actions with a return to the original price (effect: increasing customer loyalty; minimizing conflict situations related to price discrepancies between the price tag and the cash register; saving on the sale of goods due to late replacement price tags at the end of promotions, profit growth of 3-5%).
6. Quick reaction to competitors' pricing policies, the ability to update prices in relation to competitors' prices (effect: increasing customer loyalty; increasing store traffic; 3-5% increase in income).
7. Reduction of costs for paper, labels, printer service; reduction of number of label printers due to lack of large requirements; reduction of number of store employees linked to the service of the showroom; reduction of number of price updates checks (freeing up working time of the employee) (effect: saving from 5 to 15% depending on the store).
8. The price tag always stands in its place, not allowing to change the scheme of arrangement of goods without notification of store management (effect: the scheme of goods is always actual and not changing without notification of management; possibility to act operatively in case the goods run out; increase of loyalty of clients).
9. Acceleration of the process of laying out the goods, because the planogram is always current (effect: the store shelves are always filled with actual goods; increase in customer loyalty; increase in store traffic; 2-3% increase in income).
10. Ability to link the cost of goods to the exchange rate and promptly respond to currency fluctuations on goods that are purchased in foreign currency. If goods are purchased in currency, it is possible to link this unit to the exchange rate in the account, in this case the price of goods will change together with the exchange rate.

We offer inexpensive electronic price tags, the price of which is much lower, while the quality is not inferior to global standards. Therefore, it is becoming easier to buy electronic price tags, and the payback period is becoming shorter, especially given the constant increase in the level of wages.